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2026 · Design · Photography

First Capital Bank — Fintech Pitch Day

An end-to-end campaign for First Capital Bank Zambia's Fintech Pitch Day, from the application drive through to the live pitch event. As Multimedia Designer at BongoHive, I designed the full social media campaign and photographed the day, helping attract a wide pool of fintech founders that was narrowed to a Top 10 who pitched for partnerships, investment and USD 20,000–50,000 in non-equity funding.

Client
First Capital Bank Zambia
My role
Multimedia Designer, BongoHive
Channels
Social MediaWebsite BannerVirtual Info SessionLive Event
Objective
Attract a strong pool of fintech startups to apply, keep momentum through the application window, and build excitement for a live Pitch Day connecting the Top 10 with Zambia's financial services sector.
Results
  • Reached a large pool of fintech founders and applicants through a sustained social campaign
  • Applications were shortlisted to a Top 10 who pitched live in Lusaka on 4 March 2026
  • Finalists pitched to a judging panel of First Capital Bank group leadership, including the Zambia CEO
  • Delivered a successful Pitch Day, documented end to end through event photography

Design

Launch & applications

The campaign opened with a launch announcement and an application drive across social media and the website, supported by an info session and a guide to what makes a startup bank-ready.

First Capital Bank — Fintech Pitch Day — Launch & applications - 1

Design

Countdown & final call

A countdown series kept urgency high through the application window and its extension, closing with a final 48 hours and last call push.

First Capital Bank — Fintech Pitch Day — Countdown & final call - 1

Design

Top 10 reveal

Announcing the ten startups selected to pitch, in square and widescreen formats.

First Capital Bank — Fintech Pitch Day — Top 10 reveal - 1

Photography

Event coverage

Pitch presentations, panel moments, audience reactions and the networking that followed, captured on the day in Lusaka.

Project Rationale

Campaign overview: First Capital Bank Zambia ran a Fintech Pitch Day, powered by BongoHive, connecting high-potential fintech startups with the bank for partnerships, investment and non-equity funding. As BongoHive's Multimedia Designer, I handled the creative for the full journey, so the campaign looked and felt like one story from the first announcement to the final photo. 1. Launch & applications — announced the programme and opened applications with social posts and a website banner, then supported applicants with an info session and educational content on what makes a startup bank-ready. 2. Countdown & final call — a consistent countdown series (12, 10, 7 and 3 days to go), an applications-extended notice, and final 48 hours and final call posts kept urgency high and drove late applications. 3. Top 10 reveal — once applications were shortlisted, announced the ten startups taking the stage. 4. Pitch Day — photographed the live event in Lusaka on 4 March 2026, capturing pitches, panels, audience reactions and networking. Design approach: Built on First Capital Bank's blue and green palette with BongoHive co-branding, using a repeatable layout so every post was instantly recognisable in the feed while each phase had its own message and level of urgency.

Technologies & Services

Campaign DesignSocial Media DesignEvent PhotographyAdobe LightroomCreative Direction
Read the event story